Presented by the Michigan Association of Broadcasters
Your transmitter plant isn’t supposed to be exciting – it’s just supposed to run, 24/7/365. In fact, excitement at the transmitter site is almost always a very bad thing…unless that excitement is a reduced electric power bill. Now, that’s exciting! What if your transmitter could reduce your operational costs by bringing new technology and design into the mix, by paying for itself, or even becoming a profit center, all on its own? It can, and it’s not voodoo or science fiction…it’s where great engineering and financial management meet, where an expense item becomes a revenue center – and that’s actually exciting!