Digital Media Client Specialist

Description

WCVB, the ABC affiliate in Needham, MA, is seeking a Digital Media Client Specialist to support our clients' digital advertising campaigns. You will play a vital role in the planning, execution and delivery of digital marketing campaigns for WCVB clients. You are responsible for directly planning and implementing strategic marketing programs using WCVB's digital products while developing their knowledge and skill set of digital and technology marketing. You'll work closely with teams who touch both the sales side of the business and the operational side of the business running the end to end process of managing a digital marketing campaign. This position reports to the Digital Sales Manager.

Job Responsibilities:    

• Manage digital sales campaigns
• Build, organize and schedule advertising creative
• Communicate with our teams (sales, production, finance) and external clients on performance and delivery of commitments
• Provide troubleshooting assistance for creative and operations-related issues for all campaigns
• Prepare strategic PowerPoint proposals based on customer needs
• Collaborate with the creative team to design and develop concepts for digital campaigns

Qualifications Requirements:

• 1 to 3 years of client service/account management experience, with a minimum of 1 year in online media, interactive, digital, or other relevant advertising within agency, brand or publisher
• Strong command of digital marketing and understanding of its unique role amongst overall marketing landscape
• Experience and comfort with desktop, mobile, video, and programmatic media
• Experience and comfort with quantitative analysis of online marketing results & solid understanding of CPL, CPC and CPM
• Exceptional client service skills and abilities
• Strategic thinker: ability to craft marketing strategy based on internal and external data and insights
• Polished and persuasive communication skills (interpersonal, presentation, written and oral)
• Understanding of role of media in overall marketing mix
• Excellent analytical skills and a demonstrated ability to perform complex analyses
• Self-motivated, deadline-driven, ability to support multiple projects at a time
• Strong working knowledge of PowerPoint and Excel (in addition to proficiency in standard MS Office programs.)

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER.